AI Powered SEO Audits

Professional keyword research, technical audits, and competitor analysis without the £300/month tool subscriptions. I use AI to do what Ahrefs and SEMrush do, then turn it into a clear action plan.

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Most Small Businesses Cannot Access Professional SEO

People search "SEO for small business" 8,100 times a month in the UK alone. That is a lot of business owners looking for help with something most of them cannot afford to do properly.

The tools cost a fortune

Ahrefs starts at $129 per month and goes up to $449 per month. SEMrush starts at $140 and goes up to $500 per month. And that is without any add ons, which can be an additional $150 per month on top. That is $1,548 to $5,988 per year just for access to raw data. And most small businesses that do pay for these tools barely scratch the surface of what they can do. You are paying hundreds a month for spreadsheets you do not know how to read.

The data exists, but it is locked behind jargon

Google Search Console is free and tells you exactly what you rank for. But most business owners have never logged in, and the ones who have do not know what to do with the numbers. The difference between position 1 and page 2 on Google is a 40x difference in clicks. Position 1 gets 35 to 40% of all clicks. Page 2 gets 0.78%. The data is right there. Someone just needs to explain what it means and what to do about it.

Most businesses are invisible to the people who would hire them

Your site might look decent. It might even rank for your company name. But if it is not showing up when someone searches for the thing you actually sell, it is not doing its job. The businesses I talk to are usually in one of two situations: they have never really tried SEO because they assumed it was too expensive or too competitive, or they have tried it before and it did not work because they were targeting the wrong keywords.

What an AI SEO Audit Includes

Six deliverables. Each one answers a specific question about your website and where it should be. You get a prioritised action plan, not a data dump.

Keyword Research

I find out what you rank for now and what you should rank for. The trick is identifying high intent keywords, the searches people make when they are ready to buy, not just browsing. Ranking for knowledge is one thing. Ranking for something that a buyer is going to click and then pay for is much more valuable. That is what I focus on.

Technical SEO Audit

The behind the scenes issues that silently kill rankings. Schema markup, robots.txt, page speed, whether your content is rendered in static HTML or hidden behind JavaScript. I also audit your site for AI search visibility, sometimes called AEO or GEO. Google AI Overviews now appear in over half of all searches, and tools like ChatGPT, Perplexity, and Gemini are increasingly where people find answers. If your site is not structured for these AI engines, you are invisible to a growing share of your potential customers.

Competitor Analysis

I scrape your competitors' websites, run keyword analysis on their content, and find out exactly what they rank for that you do not. If someone is consistently outranking you, there is a specific reason. I find it and map a clear path to closing the gap.

Content Gap Analysis

The gap between what you have and what your competitors have is the content you need to create. This is not a separate step. It is the output of the keyword research and competitor analysis combined. I give you a list of the pages and topics that are missing from your site, prioritised by impact.

Site Speed and Core Web Vitals

Google uses page speed as a ranking signal. If your site is slow, it is costing you positions. I check your Core Web Vitals scores, identify what is slowing things down, and give you a list of specific fixes. These are often quick wins that make a measurable difference.

Indexing and Crawlability

Are your pages actually being found by Google? I discovered first hand that Google penalises content it considers thin or AI generated. If your pages show "Discovered, currently not indexed" in Search Console, that is Google saying your content is not worth crawling. I find out why and tell you how to fix it.

Everything goes into a structured report with prioritised recommendations. Not 200 issues with no context. A clear plan that tells you what to fix first and why. If you want the technical fixes implemented as well, take a look at the bespoke automation service.

Who This SEO Audit Service Is For

An honest look at where this works well and where it probably does not. I would rather tell you now than waste your time on a discovery call.

Good fit

  • Small to medium businesses that are not ranking on page 1 for the things they sell
  • Businesses getting traffic but not enquiries, which usually means the wrong keywords
  • Anyone paying for Ahrefs or SEMrush but not actually getting value from it
  • Businesses relying 100% on outbound or ads who want an inbound channel that runs on its own
  • Companies entering a new market who want to build visibility from day one

Less suitable

  • Large enterprises with in house SEO teams and existing tool subscriptions
  • Businesses without a website yet. You need the website design service first
  • Anyone expecting page 1 rankings within a week in a highly competitive industry like financial services
  • Businesses that do not have a defined offering. If you are not sure what you sell, SEO will not fix that

Not sure which side you fall on? Book a discovery call and I will give you a straight answer before you spend anything.

How an AI SEO Audit Works

Four steps. No jargon, no vague timelines, no surprise invoices halfway through.

01
Discovery

I look at your website and your Google Search Console data to understand where you are right now. What you rank for, what you do not, and where the obvious gaps are. If you are not on Search Console yet, I will get you set up. This gives me a baseline before I start the full analysis.

02
Research

AI powered keyword research, competitor analysis, and a full technical audit of your site. I use Claude Code to do what would normally require an Ahrefs or SEMrush subscription, combined with Keywords Everywhere for search volume data and Google Search Console for your existing performance. This is the bulk of the work.

03
Report

A prioritised action plan with your target keywords, technical fixes, content recommendations, and competitor insights. Written in plain English. You will know exactly what to do first, what to do next, and why each item matters. This is not a spreadsheet of 200 issues. It is a roadmap.

04
Optional: Implementation and ongoing SEO

You can take the report and hand it to your developer, your agency, or do it yourself. Or I can handle the implementation: content rewrites, technical fixes, new pages built around your target keywords. For businesses that want ongoing SEO improvement, I also offer a monthly service covering regular content creation, blog writing, and ranking monitoring. Some clients just want the roadmap. Others want the whole thing done for them. Both options are on the pricing page.

Three Ways to Work Together

Pick the level that fits your business. Every engagement starts with the audit because you need to know where you stand before anything else makes sense.

Option 1

SEO Audit Only

The full audit delivered as a prioritised report. You take it and run with it yourself, hand it to your developer, or bring in another agency to implement.

  • Keyword research with high intent focus
  • Technical SEO and AEO audit
  • Competitor and content gap analysis
  • Site speed and indexing review
  • Prioritised action plan in plain English

Best for businesses that have the resources to implement but need someone to tell them what to do and in what order.

Option 2

Audit + Implementation

Everything in the audit, plus I do the work. Content rewrites, technical fixes, new pages built around your target keywords, and any site restructuring needed to rank.

  • Everything in the audit
  • Content rewrites for existing pages
  • New pages targeting gap keywords
  • Technical fixes implemented
  • Schema, meta tags, and internal linking

Best for businesses that want results without having to learn SEO themselves or brief a separate developer.

Option 3

Monthly SEO and GEO Service

Ongoing visibility improvement, month after month. I track your Google Search Console data, identify where you are climbing, and create the content that pushes you from position 7 to position 5 to position 3 to position 1.

  • 4 to 6 new blog posts per month
  • New service pages as needed
  • Monthly Search Console analysis
  • Keyword position tracking and targeting
  • Ongoing AEO and GEO optimisation
  • Constant technical updates and fixes

Best for businesses that understand SEO is not a one off project. The ones that commit to this are the ones that end up on page one and stay there.

Not sure which option is right? Book a discovery call and I will recommend the right level based on where your site is today and what you are trying to achieve.

AI SEO Tools Without the Subscription

This is the key difference. I use AI to do what Ahrefs and SEMrush do, at a fraction of the cost. The AI replaces the tools. I still do the thinking.

The keyword data that would normally require an Ahrefs subscription? AI pulls that. The technical crawl of your site to find indexing issues and broken schema? AI handles that too. Mapping your competitors' keyword strategies to find where they are outranking you? Same thing. The analysis that used to require a £300 per month tool subscription now runs through AI at a fraction of the cost.

The stack is simple: Claude Code for the heavy lifting, Keywords Everywhere API for search volume and competition data, and Google Search Console for your existing baseline. No Ahrefs. No SEMrush. No expensive subscriptions.

Traditional route

$129 to $500/month

Ahrefs starts at $129 and goes up to $449 per month. SEMrush starts at $140 and goes up to $500. That is $1,548 to $5,988 per year for access to raw data. You still need to know how to use it. You still need to interpret the results. You still need to build the action plan yourself.

What I do instead

Audit or monthly

The audit itself is a one off cost for the same deliverables. If you want ongoing support, content creation, blog writing, and regular ranking improvements, that is available as a monthly service too. Either way, you do not need to learn a tool or pay for a subscription you will barely use.

People search for "alternative to Ahrefs" and "alternative to SEMrush" over 1,600 times a month. I find that most of them are small business owners who had sticker shock when they saw the pricing. The data they need exists. They just need someone to pull it out and explain what it means. That is the service.

From Zero to Page One in Under Three Months

The situation

A local gardening company in South East London. Natural gardening, permaculture, working with nature rather than against it. The competition was completely dominating them. Zero organic visibility. Zero inbound leads. Everything was outbound: posting in forums, posting in local groups, running Google Ads. All costing money and time, and attracting tire kickers rather than serious buyers.

What I did

I ran a full SEO audit: keyword research focused on high intent local searches, a technical audit of the website, and competitor analysis to see who was ranking and why. Then I rewrote the website with those keywords in mind. Not just "good content" but content that specifically targets what people in South East London actually search for when they want to hire a gardener.

The results

Page one rankings within three months. Top five positions for high intent local keywords within six months. First organic booking came within one week of launch. Within two to three weeks, multiple bookings per week from organic search alone. Now 100% of bookings come through the website. Zero outbound. Zero ad spend.

149K Impressions
900 Clicks
73x Daily Growth
100% Inbound Bookings

Google Search Console data, 12 months from launch. 73x growth = from 15 impressions per day to over 1,100 per day.

Multiple top five rankings and number one positions for high intent local keywords across Streatham, Greenwich, Blackheath, Dulwich, Crystal Palace, Camberwell, Peckham, and more. 97% UK traffic, reaching exactly the right audience. Blog content driving thousands of impressions. A single post on low maintenance garden ideas generated over 13,000 impressions.

A website is a piece of real estate on the internet. Done once and maintained regularly, it increases your market share, your piece of the pie, your inbound leads. This business went from zero organic visibility to an evergreen inbound machine. That is basically free money. No ad spend. No outbound. Just a website that ranks and keeps generating enquiries month after month.

Why This Needs a Specialist, Not Just AI

The AI does the data gathering. I do the thinking. Here is why that distinction matters.

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AI can pull data but it cannot tell you what to prioritise

An AI tool can give you a list of 500 keywords. It cannot tell you which five actually matter for your business. High intent keywords versus vanity keywords. Knowing the difference is the expertise. I have done this across multiple websites and I know what patterns actually lead to ranking improvements versus what just looks good in a spreadsheet.

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Writing for search is different from writing for yourself

The most common mistake I see is businesses writing content that they think is good rather than content that targets what people actually search for. Adding in the right keywords, in the right places, with the right intent is the differentiator between a page that ranks and one that sits on page four forever. I find that most business owners do not realise this until someone shows them.

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SEO is not a one off task

You do the audit, implement the changes, and then the real work starts. You have to keep creating content, keep monitoring your positions, keep evaluating what is working and what is not. The businesses that treat SEO as an ongoing effort are the ones that rank and stay there. I can do the initial audit and hand you the plan, or I can handle the ongoing work for you. Either way, the first step is understanding where you stand right now.

What the Numbers Led To

"We went from zero organic enquiries to dozens per week, with multiple bookings coming directly through the website. None of that would have been possible without ranking in the top five on Google."
Local gardening services company, South East London

Frequently Asked Questions

What is an SEO audit?

An SEO audit is a systematic review of your website to identify what is helping and what is hurting your visibility in search engines. It covers keyword targeting, technical issues like page speed and indexing, competitor positioning, and content gaps. The output is a prioritised action plan that tells you exactly what to fix and in what order to improve your rankings.

What is keyword research?

Keyword research is the process of finding the specific search terms your ideal customers use when they are looking for what you sell. It is not just about volume. The real value is identifying high intent keywords, the searches people make when they are ready to buy, not just browsing. A keyword research service gives you a prioritised list of terms to target so your content attracts buyers, not just traffic.

What is a technical SEO audit?

A technical SEO audit checks the behind the scenes elements of your website that affect how search engines find and rank your pages. This includes indexing and crawlability, page speed, schema markup, robots.txt configuration, sitemap structure, and whether your content is rendered in static HTML or hidden behind JavaScript. These are the issues that silently kill rankings without most business owners ever knowing.

How does an AI SEO audit work?

I use AI tools like Claude Code combined with Keywords Everywhere and Google Search Console to do what traditional SEO tools like Ahrefs and SEMrush do. The AI pulls keyword data, crawls your site for technical issues, and analyses your competitors. I then interpret the results and build you a prioritised action plan. You get the same quality analysis without needing a tool subscription that costs hundreds of pounds a month.

What is the difference between an AI SEO audit and using Ahrefs myself?

Two things. First, Ahrefs gives you raw data. An audit gives you a plan. Ahrefs will tell you that you rank position 47 for a keyword but it will not tell you whether that keyword is worth chasing or what to do about it. I interpret the data and give you a prioritised action plan. Second, Ahrefs costs between $129 and $449 per month. My audit is a one off cost for the same deliverables, and you do not need to learn how to use the tool yourself.

Can you implement the changes or just the audit?

Both. The audit is a standalone deliverable. You get a prioritised report you can hand to a developer or agency and they can implement it. But if you want me to handle the implementation as well, I can do that too. Content rewrites, technical fixes, new pages built around your target keywords. Some clients just want the roadmap. Others want the whole thing done for them.

How much does an SEO audit cost?

It depends on the size of your site and the depth of analysis you need. But for context, Ahrefs costs $129 to $449 per month and SEMrush costs $140 to $500 per month. That is $1,548 to $5,988 per year just for access to raw data. My audit is a one off cost that gives you the same analysis plus a clear action plan. Check the pricing page for current rates or book a discovery call and I will give you a straight answer.

How long does it take to see results from SEO?

It depends on your industry and competition. For local service businesses, I have seen page one rankings within weeks. For more competitive markets, it takes longer. The honest answer is that SEO is not a one off task. You do the audit, implement the changes, then keep creating content and monitoring your positions. The businesses that treat it as an ongoing effort are the ones that rank and stay there.

Is AI SEO as good as traditional SEO tools?

For the things that matter to most small businesses, yes. AI can pull keyword data, crawl sites for technical issues, analyse competitors, and identify content gaps. The one thing I do not currently do is backlink analysis, which is a strength of tools like Ahrefs. But for keyword research, technical audits, competitor analysis, and building an action plan, the AI approach delivers the same quality at a fraction of the cost. If you want to see how this fits into a broader B2B lead generation system, I have written about that separately.

What is AEO and GEO, and does the audit cover it?

AEO stands for Answer Engine Optimisation and GEO stands for Generative Engine Optimisation. Both refer to making your website visible to AI search tools like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot. Google AI Overviews now appear in over half of all searches, and a growing number of people are getting their answers from AI tools rather than clicking through to websites. My audit checks how your site appears to these AI engines and identifies what you need to change so your business gets cited in AI generated answers, not just traditional search results.

How do I rank in ChatGPT and Google AI Overviews?

AI search tools pull from content that is well structured, factually specific, and marked up with proper schema. That means FAQ sections with clear answers, static HTML that AI crawlers can read without executing JavaScript, and content that directly answers the questions your customers are searching for. Most business websites are not built with this in mind. The audit identifies exactly what needs to change so that AI tools start citing your site when people ask questions related to what you sell.

Find Out Why Your Ideal Clients Are Not Finding You

Book a call. I will take a look at your current visibility before we speak, so I come prepared with an honest view of where you stand. No pitch. If SEO is not the right channel for you, I will tell you.

Book a Discovery Call